The typical MSP is often too busy working in their business to work on it. With hardly any marketing and sales staff, if at all, they are too caught up working on the client’s IT requirements to focus 100% on their marketing and sales strategies. MSPs often spend on marketing and sales activities, and are unaware of the results. If this sounds like you, then you should definitely check out this whitepaper
THE MSP AND SALES MARKETING METRICS: MOVING AWAY FROM VANITY NUMBERS
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