Make your MSP marketing email
campaigns effective with our pre-
packaged email marketing tools
The MSP Advantage Program offers powerful email marketing tools that help you build effective email campaigns, quickly. With the MSP Advantage Program’s MSP e-mail marketing automation tools, you can
Create and send–or schedule–powerful, personalized email campaigns using pre-approved email templates
Send and track emails from your phone
Get alerts and notifications when someone opens or clicks on a link in your email
Access detailed reports on how your email campaigns fared
What you get with our
MSP Email Marketing Automation Tools
You can personalize your email campaigns to reflect sender attributes (your name and contact information) as well as for the recipients--based on their attributes (name, location, area of interest, etc.,) or actions (link clicks, whitepaper downloads, sign-ups, webinar registration, etc,.)
Our email marketing tool integrates seamlessly with Chrome and Outlook, helping you add a more personal touch to your email interaction with leads. Once logged in via the plug-in, you will receive all notifications on your email account. You can also access all your marketing email templates and contact lists right from your email account. You can also track the response to the emails sent from your Outlook or Gmail accounts and generate reports on their effectiveness.
Our email marketing tool tracks your prospect’s response to your emails and adjusts your prospects’ scores accordingly so you know which lead is hot, based on their interest levels. Every email open, every link click is tracked and scored for you. Further, you can program the email marketing tool to take certain actions on your behalf based on your prospect’s response. For example, if someone downloaded a whitepaper, the system can be programmed to automatically follow up with another email in a week.
Our MSP email marketing tool is also capable of adding your contacts into various smart lists to be targeted in future email campaigns—in real-time, based on the pre-set conditions defined by you.
You can also use our email marketing tool to generate real-time alerts and notifications for you in the event of a specific response to your email. For example, someone requested a demo by replying to your email? Our program can generate an alert so you can call them immediately.
Our email marketing tool also supports drip email marketing, allowing you to set up email campaigns consisting of a series of emails. You can set triggers for the emails in the series, which can be based on actions taken by the prospect, or prospect characteristics. For example, an email can be programmed to go out after a demo or a webinar to all attendees thanking them for being there. The emails can be scheduled to go out on particular days, such as a an Independence Day email on the 4th of July. The email drip can also be set to shoot the emails one after the other at specified time intervals, For example, your prospects will be sent a follow-up email 15 days after they open your previous email.
MSP Email marketing was never this simple, powerful, or smart!